Unified Advice · Wealth Strategist

Wealth, unified around you.

Specialized expertise, strategies and resources for complex wealth — so every part of your financial picture and every advisor who guides it can work as one.

CLU® · AEP® · CEPA® · CLTC®
Advanced planning designations
Redwood Empire Estate Planning Council
Past President
Redwood Empire Estate Planning Council
North Bay Trusted Business Advice
Co‑Founder
North Bay Trusted Business Advice
Pacific Life
40 Under 40
Pacific Life honoree
MDRT
Top of the Table
Million Dollar Round Table
The problem

Complex wealth creates complex decisions. Fragmented advice makes them harder.

Most financial lives are scattered — a tax strategy in one place, investments in another, insurance and estate documents that haven't spoken to each other in years, and a roster of advisors who’ve never been in the same room. Beneath that can be a harder problem: exposures that haven’t surfaced, opportunities that haven’t been explored, and decisions being considered without the benefit of the whole picture.

The approach

Every strategy, in context.

Advanced Planning

Expertise, brought to the problem

Advanced tax strategy, estate and legacy design, business succession and exit, complex insurance design — the specialized strategies and resources most plans never have at the table.

The CORE Process
Collaboration

Lead the planning, or join the team.

We lead the planning when that’s what a situation needs, or join an existing team as the specialist. Either way, your CPA, your attorney, your investment advisor and us build from the same plan.

How we work
Our method

The CORE Process™

A disciplined four-step process that gets to the core of your financial picture — and surfaces both the costly details hiding in the fine print and the opportunities that haven’t been explored.

C

Clarify

We gather the facts and ask the right questions — a clear picture of what's beneath the surface.

O

Organize

Structure, economics, risks, assumptions and performance put under analysis — using analytical tools and benchmarks to uncover gaps and exposures.

R

Recommend

Clear findings and specialized strategies — with scenarios, so you see the impact of every choice.

E

Execute

We walk you through it and coordinate with your other advisors so every decision aligns.

Explore the CORE Process
Who we serve
Private wealth

Individuals, families & business owners

For significant or complex wealth, where the major decisions can no longer be made in isolation from one another.

For you
Professional partners

Advisors & professional partners

We bring specialized planning expertise, strategies and resources alongside the work you already do.

For partners
In their words
“
I have worked with Josh on quite a few estate planning cases for my clients and to be honest he is more versed in estate, business transition, and gift planning strategies than many estate planning attorneys I have worked with. Yes, Josh sells insurance and in many cases, an insurance policy becomes a tool that his clients can use in their overall estate plan, but he does so much more than that for his clients, and the value is really in the overall strategy that he helps provide versus the actual insurance policy.
Carli Ortiz, CPA, AEP®, PFS, CGMA · Partner, Linkenheimer CPAs and Advisors
“
Josh and Rick truly care about their clients. Their frequent interactions and attention to detail are invaluable in plans of all sizes, but they have particular expertise working with high-net-worth individuals. They have unparalleled expertise in sophisticated insurance planning, as well as discussing a client’s overall wealth planning picture. They stay current with changes to products and with possible changes to tax laws. You can trust Josh and Rick to provide your clients with comprehensive, understandable advice.
Ron Wargo · Estate planning attorney and partner, Friedemann Goldberg Wargo Hess LLP
“
I am a trust and estates attorney in the greater Bay Area and I have worked with Josh and Rick for many years. They are experts in the area of providing strategic options and insurance planning for folks with large estates. They are not only specialists in utilizing life insurance as an effective estate planning tool but they are well versed in long-term care insurance and planning in order to ensure that their clients and their loved ones are well taken care of. Navigating the tax and estate arena can be very complex and these two know their craft. They are not only extremely knowledgeable and professional, but they are caring and kind to all of their clients. I would recommend them to anyone looking to plan for their estate, seeking additional insurance and long-term care planning.
Erika Copenhaver, Esq. · Galan & Copenhaver, Inc., A Professional Law Corporation
“
As the Senior VP at Financial Independence Group, one of the largest independent long-term care groups in the US, I get to work with thousands of long-term care insurance agents. I think Josh is one of the top advisors I work with. Josh is able to address all the specifics and details around long-term care insurance products, but it is the planning that makes him one of the best. He always works from a holistic planning approach. Sure, he sells long-term care insurance, but you can see he is more about helping people find good emotional and financial answers to a scary problem.
Alecia Barnette · Senior VP, Financial Independence Group
Leadership

Founder‑led by design.

Josh Sterling
Founder & Principal · Wealth Strategist

Josh Sterling

Josh founded Unified Advice on a single principle: the client is the center of the plan, not a recipient of it. A Wealth Strategist with four advanced planning designations, he brings specialized expertise, strategies and resources to complex situations — and makes certain each one works inside the whole financial picture.

CLU®AEP®CEPA®CLTC®MDRT Top of the TableCo-Founder, NBTBA
Meet the leadership
Let's begin

Ready when you are.

A short, private conversation to understand the whole picture — and whether our expertise can help.

Request an introduction